Some businesses are started, but InJoy was born.  It all began when one dad attended a childbirth class and saw the opportunity to offer something better. Since 1988, we have been engaging new parents with modern videos and educational materials. Three decades after InJoy’s birth, we still do that, but our vision has grown—to inspire and empower health professionals, educators, and their communities toward greater health and well-being, by providing video-rich teaching solutions from pregnancy to early parenting that are optimized for classroom, one-on-one, and independent learning.

Today there is a myriad of health education materials available for parents and professionals to choose from. With the leap from limited access and dated information to “information overload,” InJoy’s mission is more relevant than ever.

Our Value Proposition
We take a customer-centric approach. This begins with a simple concept—listening to our customers and giving them what they need. InJoy’s materials solve the challenges that today’s educators face, such as:


Considering these challenges, our products include high-quality videos and animations that simplify complex terminology and procedures, feature families who are real and diverse, and share essential content that is positive, non-biased, and engaging to all types of learners. Our products don’t just teach, they evoke emotion. In fact, we hear from customers that after watching our videos and materials, parents often laugh and cry. Most importantly—they remember what they learn! This is why our products are called “teaching solutions.”

We get it! InJoy’s team includes media experts, health professionals and parent educators. We use our broad backgrounds and expertise to enhance what we create and help our customers choose the best solution for them.

Who We Serve
Our customers are made up of over 15,000 institutions from health systems and hospitals, private and public healthcare organizations, government and social service agencies, military installations and programs, universities and schools, public libraries, and independent educators and health professionals. In short, we know that the more we can assist educators in facilitating their curriculum, we help create wiser and more prepared parents, and healthier children—both physically and emotionally.

Our Culture
Our company culture is based on trust and empowerment. InJoy’s employees are passionate and aim to achieve our company values with expertise, innovation, flexibility, honesty, and integrity.  It’s more than a job—it’s a learning environment. While working in a high-performing and collaborative atmosphere, we like to have fun and strive to balance work and life every day. Many of us are parents ourselves, and/or health professionals, and we know that we all have a stake in this, so we take our work with enthusiasm and very personally.

Giving Back
As a company, InJoy takes great pride in ensuring that women and families have high quality evidence-based maternal and child health education. One way we accomplish this is through our CARE program and Mother’s services. These programs allow us to assist those who serve low-income, at-risk, and underserved communities. Qualifying non-profit agencies, organizations, and independent educators can apply for special discounts to use toward our products. We also donate money annually through our GIVE Program to many organizations that advocate for the health and well-being of families and children.

InJoy believes in giving back to our local communities as well. Each year we participate as a group in volunteer work days for local non-profits. We also have a matching donation program, as employees are encouraged to volunteer individually.

We are also committed to being green for future generations by using wind energy, composting, printing on environmentally-friendly paper, and sponsoring an annual “hard to recycle” program to lessen our environmental footprint.

Our Promise to You

Every InJoy product is…


Each product includes clear, high-quality videos and animations, helping you explain concepts easily and effectively.


InJoy’s experienced team, professional videography, and extensive quality-assurance process means you can trust that an InJoy product is a superior product.


We present evidence-based guidelines, utilize expert reviews, and update our products regularly, so you can be assured you are sharing the best information.


The colorful, fresh design used in every product appeals to today’s parents and helps them engage with the content—all while making your organization look good!


We listen to and collaborate with our customers every step of the way, so our products cover what you teach and are easy to use.